About Bitly:
Bitly was founded in 2008 to provide a shortened link to the users to share on Twitter. Sharing a long link on social media accounts was like a headache, so the solution came up in the shape of Bitly. Now it is more focused on shortening the URL to provide the businesses with more data and control.
The branded short links are included in the Bitly’s Products, others are the identity analytics and the activity of the users that are interacting via those Bitly links. With the help of Bitly one can also shorten the mobile app download links to market it.
Bitly’s Funding:
The last round of funding held by this company in 2012. The CEO of the company Mark Josephson took over in 2014, he will be joined by Spectrum’s Peter Jensen and Parag Khandelwal. With the recent funding from the spectrum Equity, it has been able to receive $63 Million by selling most of its shares to the respective company.
Bitly has been able to achieve the level of ubiquity which is very rarely seen. Of course, it also is the strongest brand on the internet at the present time. Mark and the other leadership have been able to make this free only website into a profitable freemium and fast growing company. It provides the support and capital to scale businesses to a next level.