From the AXA Strategic Ventures and Elton John, Qloo has been able to raise $6.5 Million. Aloo is a cultural artificial intelligence platform. Elton John is the same person who just came to your mind with a flash. Yes, the co-writer and performer of the “Tiny Dancer” and “Candle in the Wind”.

Qloo’s Investors:

John is not the first and only person backing up this New York Startup. Other investors who backed up this startup were the actor Leonardo DiCaprio and the founder of the Starwood Hotels founder Barry Sternlicht. In the round of last year’s fund raising, both of them invested $4.5 Million in Qloo.

How Qloo Works?

What it does is, it collects the publicly available open source data to understand the taste of consumers in the categories like Music, Film, TV, traveling, Food, Festivals, Fashion, Books and podcasts, etc. With the help of such data, it examines the taste of people in different categories.

Thoughts of Elton John:

“We’re excited about the potential of Qloo’s cultural AI, It’s been a powerful tool for (Rocket Entertainment) for brand partnerships across our entertainment company. We feel Qloo could be a driving force in the entertainment industry in years to come.”