Insert your card in the ATM, enter necessary detail and hear a ready tone and pick the money. Isn’t pretty simple? Until and unless you have money in your bank account!Surprising, the farmers’ fridge is aspiring to make buying healthy food easier for people like withdrawing money from the ATM.No doubt, food insecurity is getting onto the nerves of all and sundry across the world. It is owing to the shortage of food availability in any part of the globe.Therefore, speedy availability and access to the food is a dream which must come true. If you think the same – there is good news!Many smart minds are working on the same concept. Recently, Farmer’s Fridge closed around USD 30 million deals in an Innovation Endeavors initiated by former Google CEO Eric Schmidt. It is a startup based in Chicago to make things real for all.The retrofits vending machines configured by the Farmer’s Fridge are serving the people with healthy food options to pick from a wide variety. It includes sandwiches, salads, granola and many more!Interestingly, the cost ranges from $5 to $8 making it affordable for almost everyone.To ensure the food quality, the Farmer’s Fridge maintains a regular chef on board to manipulate feedback and offer what customers’ want. Moreover, a well-organized workforce is working in collaboration to prepare and restock the items required at various locations.You need not worry about the quality of food because it is prepared freshly on a daily basis in the company’s kitchen. The initial views and reviews of the Chicago based customers are positive indicating that it is going to be a handy option for those who strive hard to get healthy food.Another factor which makes the farmer’s fridge products suitable is the amount of garbage. The waste is little standing at only 5% leftovers. The credit goes to the location and capacity of the vending machine to accommodate more food than packing and related material. Additionally, the company maintains a proper system of delivering the leftover to the Greater Chicago Food Depository.While describing the idea, the CEO of the Farmer’s Fridge Luke Saunders stated that:“The hypothesis for the business is that it’s been done for ATMs, it’s been done for movies, and those things have nothing to do with each other. So the only connection would be that consumers generally want things that are faster and cheaper and more convenient, as long as they don’t have to sacrifice any quality from experience.”
