Pattern is a two-year old startup from Redwood City, Calif. It has been acquired by Workday in a very quiet manner. Workday is the HR software and financial management vendor. It was launched in 2012, whereas now with the market cap of $20.9 billion, it is one of the most successful vendors.

Acquisition Terms:

The deal terms of acquisition of Pattern by Workday were not disclosed in public. The comments of acquiring Workday were further declined by the CEO of Pattern, Derek Draper on LinkedIn network, while making the acquisition announcement. As part of the new transition and acquisition, Pattern ended its services late last week.

Pattern’s Seed Funding and Investors:

Pattern has been backed up by Felicis Ventures, SoftTech VC, First Round Capital and various angel investors. In the process of the seed funding, they provided the company with $2.5 million. The aim of the Pattern is to lighten up the management load of the companies. It is founded to manage customer relationships for salespeople in this regards.

Founders of Pattern:

Draper and the cofounders of the Pattern Zack Moy and Josh Valdez were all ex-Googlers about a year ago. Along with their five other former Google colleagues, they were running the company. Whereas, Draper and Valdez both had met at Wildfire which is a social media marketing company sold to the Google in 2012.

Draper Thoughts after Acquisition of Pattern:

Draper wrote on LinkedIn that: “He and his team were thrilled to embark on this new adventure and were looking forward to building the future at Workday”.