Picfair is fairly competing with the Shutterstock and Getty by giving the photographers easy access to image marketplace. The latest update is aimed at offering more than 35,000 photographers to create their free online stores.The news is that relatively less focus on technology but significantly concentrated on bigger business benefits; the Picfair has recently established an image agency unit. The chief objective is to sell image licenses to marketing and editorial companies across the world.The good news for the interested people is that they can select a licensed copy in digital format or printed copy while buying from the Picfair.
According to the founder of Picfair, Benji Lanyado (Former journalist at The Guardian):“We’re moving beyond being just a new generation stock image marketplace,”He further added:“With stores, and prints, and more… we’re becoming a fully featured commercial ecosystem for photographers. At the heart of it all: the principle that anyone should be able to make money from their images, simply and fairly”.It means that every uploaded image by the photographer will be available on Picfair Store simultaneously with Picfair’s marketplace to make higher sales.Interestingly, it is for the first time when online stores are combined with the marketplace specialized for pictures and images. Wix and Squarespace are operating on the same footings with printing functionality as Zenfolio or Smugmug. The stores are well-equipped with everything required by the amateur photographers!Amazingly, it came all of a sudden accident because many companies and brands started to ask for images and photographers’ contact globally. So, the initiative has been taken to benefit both the photographer seekers and the photos seeking marketplace.Summing up, Picfair is justly combining all features of website builder controls, commercial elements of business and well-established interface of ecommerce. It has added worth to buying and selling photographs, graphics and images online!