Shazam is one of the well-known apps that allow you to identify songs, movies and TV shows from an audio clip, according to TechCrunch. Recently, it has been revealed by the sources that Shazam is going to get acquired by Apple. According to Recode, the deal has been made for $400 million.

Why is Apple Acquiring Shazam?

Buying Shazam will benefit Apple definitely. The reason is its music and sound recognition technology background.Apart from that Apple would have the privilege of saving money it used to pay Shazam for sending users to the iTunes Store to buy content. This is how Shazam actually made most of its revenue in 2016. According to The Wall Street Journal, 10% of the total download sales have been driven like this.

Side Benefit of Acquiring Shazam:

According to the WSJ, if Apple ever decides to shut down Shazam, it will hurt a lot of streaming services which are actually competing Shazam.The reason it, Shazam sends over 1 million clicks per day to the most popular streaming services like Spotify and Google Play Music. So, even if it shuts down, the side benefit will be the ominous effect on other streaming services.

Shazam’s Deal with Snapchat:

There is a deal between Shazam and Snapchat. That’s why, the situation is pretty confusing and unclear regarding that as well.But as far as the acquisition of Shazam is concerned, the deal with Apple seems certainly real and happening.