It looks like another app is going to make it possible for users to make user “collections” public! Instagram code for Android shows a prototype for a collection option that other users can contribute to. IG users may be familiar with the private collection option that lets users save and organize favorite posts, but with public collections, Pinterest has become a direct competitor!
Thanks to the feature, users will be able to bundle together favorite material; travel destinations, fashion items, food, etc. It’s going to do two things for users. It can help them represent themselves through what they love, even if they’re not the ones behind the camera and it's going to help reduce content stealing, by giving an alternative for screenshots and reposting memes and other content.
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Discovered by reverse engineering specialist, the feature isn’t available to the public yet. However, the prototype does show the ability for users to be publicly visible for collections and add to it. Previously used to bookmarks stuff, the new feature has brought with it new prospects!
“We are not testing this” is a standard response when IG is asked about rumored prospective features. However, the result is highly uncertain, and IG might even scrap the option altogether. If they do keep it, it’s going to provide users with a highly useful feature! With the new probable feature, users could become curators without having to steal each other’s photos and content.
The new feature could be a big part of the strategy that Mark Zuckerberg pointed out earlier on. Other features like Instagram’s shopping app (in the works) can be seen contributing to its commerce. Using the 'public collection’ option, it's going to be easier for fashion-interested individuals, icons and brands to share their collections.
IG is known for ambushing competitors with its features as it did with Snapchat “stories.” With IG stories out, the Snapchat growth rate went down by huge numbers. Two years down, Snapchat is still not growing, and Instagram has about 500 million daily users.
IG is working hard to provide what its users want by introducing numerous other features. With the “public collections” feature, however, there is good news for users who are finicky about their followers. Where it’s harder to create a social graph from scratch on other apps, the new “public” collection option seems a little more practical as it helps you grow existing ones!